How to make money in the kitchen: Revealing how food bloggers make money
In recent years, with the rise of short videos and social media, "kitchen cooking" has become not only a life skill, but also a way for many people to make money. This article will combine the hot topics and hot content on the Internet in the past 10 days, conduct a structured analysis of the monetization model in the food field, and provide practical data reference.
1. Top 5 popular food fields (data in the past 10 days)
| Ranking | Segmentation | Platform popularity index | Typical representative |
|---|---|---|---|
| 1 | Low cost entrepreneurial food | 9.2 | Snack stalls/home baking |
| 2 | Fat reduction meal teaching | 8.7 | Low-calorie recipes/meal replacement preparation |
| 3 | Reproduction of regional specialties | 8.5 | Zibo BBQ/Guangxi Sour Food |
| 4 | Prepared Dishes Reviews | 7.9 | Instant soup dumplings/cooking dumplings |
| 5 | Kitchen artifact planting grass | 7.6 | Air fryer/food processor |
2. Comparison of mainstream monetization methods
| Realization method | Suitable for stage | monthly income range | Platform example |
|---|---|---|---|
| Platform traffic share | Novice period | 500-3000 yuan | Douyin/Kuaishou/Bilibili |
| Product window display | growth period | 3,000-20,000 yuan | Xiaohongshu/video account |
| Paid courses/tutorials | mature stage | 10,000-50,000 yuan | Knowledge Planet/Xiaoetong |
| Brand advertising cooperation | cephalic phase | 50,000+ | All platforms |
3. Practical ways to make money
1. Content positioning formula
Popular tracks (such as fat-reducing meals) + differentiated elements (such as office quick version) + continuous output (3 updates per week) = quick start
2. Invest in necessary tools
| Device type | Basic price | Usage scenarios |
|---|---|---|
| Mobile phone PTZ | 200-500 yuan | Capture dynamic footage |
| fill light | 150-300 yuan | Close-up shot of food |
| Editing software | 0-198 yuan/year | Video post-processing |
3. Characteristics of popular content
According to recent data, high-converting content generally includes:Cost labeling(such as "5 yuan to get a meal"),time stamp(such as "10-minute quick dish"),Pain point solution(Such as "no oven required for dormitory parties") Three major elements.
4. Risk warning
• Food loss control: Beginners are advised to start withStore food at room temperatureStart
• Copyright risk: background music needs to use the platform’s commercial music library
• Platform rules: Douyin has recently launched a strict crackdown on "low price and high commission" food delivery
5. References to successful cases
| Account type | Number of fans | Monetization model | monthly income |
|---|---|---|---|
| Lunch lunch tutorial for office workers | 128,000 | Lunch box delivery + recipe e-book | 46,000 yuan |
| Rural local dishes replica | 53,000 | Direct sales of farm ingredients from their origins | 21,000 yuan |
Conclusion:The core of making money in the kitchen isContent productization, transforming cooking processes into replicable knowledge products. It is recommended that newcomers start from niche areas and find the most suitable monetization combination through 3 months of content testing. Only by continuing to pay attention to platform policy changes and seasonal hot spots (such as the recent surge in demand for Mid-Autumn Festival mooncake tutorials) can you obtain stable income.
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