Why does Brother Snake return to Huya?
Recently, there has been a heated discussion in the game live broadcast circle. The well-known anchor She Ge (real name Cao Hai) announced his return to the Huya platform. This news quickly became one of the hot topics on the Internet in the past 10 days. As a benchmark figure in the early e-sports and live broadcast industries, Snake's movements have always attracted much attention. This article will conduct a structured analysis of the reasons why Snake returned to Huya from the three dimensions of data, background and industry trends.
1. Data inventory of hot topics on the entire network in the past 10 days
| Ranking | Topic keywords | heat index | Related platforms |
|---|---|---|---|
| 1 | Brother Snake returns to Huya | 9,850,000 | Huya/Weibo |
| 2 | Paris Olympics opening ceremony | 8,200,000 | Douyin/CCTV |
| 3 | OpenAI new model released | 7,600,000 | Zhihu/Twitter |
| 4 | "Black Myth: Wukong" sales exceed 10 million | 6,900,000 | Station B/Steam |
| 5 | Summer movie box office wars | 5,400,000 | Maoyan/Douban |
2. Three core reasons why Snake Brother returns to Huya
1. Platform resource tilt and commercialization support
According to insiders, Huya provided Brother Snake with“Top traffic support + customized content cooperation”double protection. The following is a comparison of the treatment of anchors signed by Huya and other platforms:
| platform | Signing fee (year) | Traffic exposure weight | Commercial share ratio |
|---|---|---|---|
| Tiger teeth | 8 million-12 million | Home page recommendation + omni-channel traffic diversion | 60%-70% |
| betta fish | 5 million-8 million | Partition hot recommendations | 50%-60% |
| Tik Tok | advertising share system | Algorithmic random assignment | 40%-50% |
2. Advantages of user base
The fan base that Brother Snake accumulated in Huya in the early days is still active. Data shows that during the period when his Huya account was suspended, there were still120,000+Users visit the homepage, while the loss rate of fans on other platforms during the same period reached35%.
3. Changes in industry ecology
With the entry of game live streaming industry"Intensive farming"At this stage, Huya’s investment in e-sports copyrights (such as LPL, PEL) and anchor training system far exceeds that of its competitors. Huya has signed a contract in 202417Professional team cooperation resources can provide Snake with more cross-border exposure opportunities.
3. The deep industry logic behind the return
This return event reflects three trends in the live broadcast industry:
1.The binding between head anchors and platforms is deepened: The platform strengthens anchor loyalty through equity incentives and other methods
2.Professional content upgrade: Pure entertainment live broadcast is transforming into a composite model of "live broadcast + e-sports + short video"
3.Expanding commercialization paths: The proportion of virtual gift revenue dropped from 80% to 55%, with advertising and e-commerce diversion becoming new growth points
Conclusion
Brother Snake's return is not only a personal career path choice, but also a landmark event for the development of the live broadcast industry to a new stage. As platform competition intensifies, the symbiotic relationship between anchors and platforms will become even closer. Industry insiders predict that similar "reshoring" cases may increase in the next 12 months.30%above.
check the details
check the details
en
