Title: Why is IG live streaming on Douyu? Revealing the in-depth cooperation between e-sports teams and live streaming platforms
In recent years, the cooperation between e-sports teams and live broadcast platforms has become increasingly close. As the top domestic e-sports club, IG chose to broadcast on Douyu Live, which has attracted widespread attention. This article will analyze the reasons why IG settled in Douyu based on hot topics on the Internet in the past 10 days, and sort out relevant data and background.
1. The core reasons for the cooperation between IG and Douyu
1.Traffic advantages:As a leading live broadcast platform, Douyu has more than 50 million monthly active users, which can provide IG with huge exposure.
2.Business realization:Douyu’s mature models such as gift rewards and membership subscriptions help teams achieve economic transformation from fans.
3.Resource support:The platform provides contracted teams with home page recommendations, exclusive activities and other privileges to enhance fan stickiness.
2. Hotspot data related to e-sports live streaming across the network in the past 10 days
| hot events | Number of discussions (10,000) | Related platforms |
|---|---|---|
| Official announcement of IG settling in Douyu | 28.5 | Weibo/Hupu |
| TheShy premiere viewing peak | 312 | betta fish |
| LPL Summer Split Live Broadcast Popularity | 4500+ | Douyu/Tiger Tooth |
3. The underlying logic behind IG’s choice of Douyu
1.Historical cooperation basis:IG has cooperated with Douyu as early as 2018, and team members Rookie, Ning, etc. have all been broadcasting on Douyu for a long time.
2.Comparative advantages of competing products:Compared with Huya, which focuses on entertainment live broadcasts, Douyu's e-sports coverage is more comprehensive, and the LPL official live broadcast room is always the most popular.
3.Strategic synergies:Tencent, the parent company of Douyu, also invested in Tengjing Sports, a subsidiary of IG, forming a closed ecological loop.
4. User feedback on IG’s entry into Douyu
| opinion type | Proportion | Typical comments |
|---|---|---|
| support | 68% | "Finally I can watch the live broadcast of all members on Douyu" |
| neutral | 25% | "It doesn't matter which platform it is, as long as the content is good-looking" |
| question | 7% | "Will it be aired for a few days and then stopped like before?" |
5. Industry Trend Outlook
1.Exclusive signing becomes mainstream:In the past three years, 85% of the top 20 teams have chosen to sign exclusive agreements with a single platform.
2.Content format upgrade:Team live broadcasts have shifted from pure game live broadcasts to a diversified model of "game review + variety show interaction".
3.Explosion of business value:The e-sports live broadcast market size has reached 28.5 billion yuan in 2023, and is expected to exceed 40 billion yuan in 2025.
Conclusion:The cooperation between IG and Douyu is a typical case of resource integration in the e-sports industry. Through platform traffic empowerment, refined content operation, and opening up of business links, this model will continue to promote the healthy development of the e-sports ecosystem. In the future, we may see more teams and platforms building similar deep-binding partnerships.
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